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Well, another Superbowl has come and gone. Every February, Americans celebrate their new national pastimes, football and rampant consumerism. We give the game a Roman numeral, sit on the couch, and watch the contest and the halftime commercials. The Library has a number of books that can help us to understand the whole crazy experience:
America’s Game: The Epic Story of How Pro Football Captured a Nation by Michael McCambridge
The author traces the development of pro football in post-WWII America, showing how it developed from a marginal sport to the most popular, and how the Super Bowl championship developed into a national holiday. Located at call number GV954 .M32 2004 on the basement level.
Brand NFL: Making & Selling America’s Favorite Sport by Michael Oriard
This book examines the commercialism of the sport of pro football—a degree of commercialization that is unprecedented. And the author is a former pro football player! Located at call number GV954.3 .O75 2007 on the basement level.
Football and American Identity by Gerhard Falk
This book, written by a professor from the University of Buffalo, discusses the amazing pervasiveness of football in the American media and the American psyche. Located at call number GV951 .F25 2005 on the basement level.
The Super Bowl of Advertising: How the Commercials Won the Game by Bernice Kanner
Written by an expert on TV commercial advertising, this book discusses the extensive investment made in the advertising that becomes an annual ritual at the Super Bowl. Located at call number HF6146 .T42 K363 2004 on the second floor.
Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History by Mark Yost
Franchises, advertising, licensing, and expansion—football becomes big business, and the fans keep watching. Located at call number GV955.5 .N35 Y67 2006 on the basement level.
Charles Dabkowski wrote this Monthly Book Spotlight.
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